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 The Institution of Experience: Self-Regulatory Organizations in the Securities Industry, 1792-2010
			Evolution of the Perfect Institution
			Commission Rate Controversy
			
				"And as the first  piece of public testimony with the New York Stock Exchange, I remember asking  Bob Bishop, ‘Do you have a fixed commission?'  He said, ‘Yes.'  I said, ‘Do you give it away?'  He said, ‘Yes.'  I said, ‘What's fixed about it?  You're rebating it.'"
				- May 14, 2007 Interview with Eugene Rotberg
			
			
			No issue called into question the effectiveness of the NYSE  as a self-regulatory organization more than the persistence of the fixed minimum  commission rates that had been at the heart of the NYSE's mission since the  Buttonwood Agreement. 
			
			Fixed commissions supposedly kept unscrupulous competitors  from undermining the market. But, in a  highly structured market protected by regulation, they did little but tamp down  competition, raise costs to customers, and provide additional evidence of  regulatory capture. In 1965 and again in  1968, the SEC studied the matter and detailed a host of market distortions  created by fixed rates, such as brokers competing on services rather than price  and "give-ups" (the splitting of rates among members) endemic among  institutional brokers. But nothing was  done by the SEC.38
			
			In a landmark November 1970 speech, Haack himself called for  the unfixing of commission rates. It was  a largely symbolic gesture since Haack's boss, chairman Bernard Lasker, was the  head of a specialist firm. The NYSE continued to fend off big changes by making  smaller ones, combining the offices of president and chairman, reducing the  number of board members from 33 to 20, and drawing up plans to link with other  exchanges through a "consolidated tape."39
			
			By the time the consolidated tape went up in 1976, however,  the unthinkable had happened. The back  office crisis had convinced Congress and the SEC that only competition could  provide the NYSE with the impetus required to restructure itself in order to effectively  handle record high volume levels and institutional business. Beginning in 1971, the SEC imposed negotiated  rates on very large trades, lowering the ceiling every year thereafter. On May 1, 1975, commission rates became fully  competitive, energizing the market almost precisely as advocates had predicted  that it would.40
			
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				Footnotes:
				(38.) November 20, 1967  Memorandum on Give-Ups: Alternative  Courses of Action, from Irving M. Pollack, SEC Division of Trading and Markets,  with Attachments: a) Practices and Procedures of Mutual Funds in Allocating  Brokerage—a basis for enforcement proceedings, and b) Selection of an  Appropriate Respondent; July  1, 1968 Opening Statement of Eugene H. Rotberg at Public Investigatory Hearing  on Commission Rate Structure
				(39.) November 17, 1970  "Competition and the Future of the New York Stock Exchange" - Remarks of Robert  W. Haack, New York Stock Exchange at the Economic Club of New York; January 15, 1974 "The Consolidated  Tape:  A Perspective," Speech by SEC  Chairman Ray Garrett, Jr. to the National Association of Securities Dealers
				(40.) May 15, 1975 "The New  Breath of Competition" - Remarks by SEC Commissioner A.A. Sommer, Jr. to the  Seminar on the Analysis of Securities Prices
			 
		
			
			Related Museum Resources
			Papers
- 1960s
 
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	(Courtesy of Eugene Rotberg)
 
- July 7, 1967
 
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	(Courtesy of Eugene Rotberg)
 
- September 22, 1967
 
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- October 3, 1967
 
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	(Courtesy of Eugene Rotberg)
 
- November 20, 1967
 
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	(Courtesy of Eugene Rotberg)
 
- January 29, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- January 31, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- February 1, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- February 26, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- March 29, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- April 1, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- July 1, 1968
 
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- July 1, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- August 8, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- August 13, 1968
 
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	(Courtesy of Eugene Rotberg)
 
- August 19, 1968
 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- November 19, 1968
 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- March 14, 1969
 
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	transcript 
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	(All rights are owned exclusively by NYSE Euronext (copyright) 2010 NYSE Euronext.  All Rights Reserved, courtesy New York Stock Exchange Archives.  All worldwide intellectual property rights including without limitation moral rights vest in NYSE Euronext and/or its affiliates.)
 
- November 17, 1970
 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- 1971
 
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	transcript 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- August 5, 1971
 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- August 6, 1971
 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- April 20, 1972
 
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	image 
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	(All rights are owned exclusively by NYSE Euronext copyright 2007 NYSE Euronext, All Rights Reserved, Courtesy New York Stock Exchange Archives)
 
- January 15, 1974
 
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	transcript 
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	(Courtesy of Harvey L. Pitt)
 
- January 9, 1975
 
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	transcript 
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	(Courtesy of the estate of John R. Evans; made possible through a gift from Quinton F. Seamons)
 
- March 17, 1975
 
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	transcript 
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	(Courtesy of the National Archives and Records Administration)
 
- October 10, 1975
 
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	image 
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	(Courtesy of the estate of John R. Evans; made possible through a gift from Quinton F. Seamons)
 
- November 26, 1975
 
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	image 
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	(All rights are owned exclusively by NYSE Euronext (copyright) 2010 NYSE Euronext.  All Rights Reserved, courtesy New York Stock Exchange Archives.  All worldwide intellectual property rights including without limitation moral rights vest in NYSE Euronext and/or its affiliates.)
 
Oral Histories
08 May 2007
	G. Bradford Cook
	With Dr. Kenneth Durr
 
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19 February 2009
	John Liftin
	With Dr. Kenneth Durr
 
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14 May 2007
	Eugene Rotberg
	With Dr. Kenneth Durr
 
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			Galleries
			
				- The Bright Image: The SEC, 1961-1973
 
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				- In the Midst of Revolution: The SEC, 1973-1981
 
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